Web Development is, first and foremost, not what most people think it is. It is not the design of a site, nor does it involve the creation of content. In a nutshell, web development is the creation of the platform where impressions will be made, information relayed, and professionalism showcased. Web development involves coding the predetermined designs, layouts, images, and video intended for the website into HTML, which is then integrated into a Content Management System (CMS).

Web development is critical to the success of your company. A website is your virtual storefront, it’s the place people go to find out more about your company. Therefore, it’s imperative that you have a website that is indicative of the quality and prestige of your brand. The creative quality, technical direction and feel of your website is what ignites attraction and imprints recognition on to the customer. This means a website that has high-quality content, is easy to navigate, and has excellent calls to action. A powerful website engages consumers, leaves a lasting impression on them and inspires them to act.

Web development is critical to the success of your company. A website is your virtual storefront, it’s the place people go to find out more about your company. Therefore, it’s imperative that you have a website that is indicative of the quality and prestige of your brand. The creative quality, technical direction and feel of your website is what ignites attraction and imprints recognition on to the customer. This means a website that has high-quality content, is easy to navigate, and has excellent calls to action. A powerful website engages consumers, leaves a lasting impression on them and inspires them to act.

Digital Marketing employs the 5Ds, digital devices, digital platforms, digital media, digital data, and digital technology to establish your online presence and promote your product/service, basically using any device that can connect to the internet. Traditional offline marketing focuses on radio, TV, print and films, while offline marketing focuses on Mobile Apps, Websites, Blogs, Social Media, Email, and Online Content.

Yes! You do not have to replace your traditional marketing efforts with digital ones, but just devise strategies where online campaigns complement your offline campaigns. Also, if you do not use digital marketing strategies your business will not thrive.

Digital marketers identify your marketing problems and devise relevant strategies to resolve them using multiple digital platforms. This is accomplished through various means like digital marketing strategies, websites, social media management and most importantly SEO. These tools collective will give a measure of your marketing ROI

Digital marketing while promoting your business also ensures better visibility for your product/service on the internet. Digital marketing has proved to be directly proportional to the success of your business. Also, digital marketing takes your brand directly to your end user, because almost 80% of internet traffic today is through mobile phones.

The primary objective of SEO is to increase traffic to the website and thereby increasing search engine ranking of your product, brand, or business. Nothing works to perfection as does website optimization. In other words, it is the usage of on-page and off-page tactics to ensure that your webpage ranks higher in search engine through appropriate content.

To ensure higher ranking in search engines it is important to update your website with fresh content periodically. Fresh content enhances the interaction between your target audience and your website, and subsequently with your product/service Also, as far as SEO is concerned, Google prefers websites that are consistently updated with fresh content. While content should be updated consistently there is no fixed timeline for the same. Whatever suits your strategy, it could be weekly or fortnightly or even monthly, so long as it is up to date.