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Overview

Your website is more than just a virtual storefront – it’s a chance to make an impression, to tell the world about what you do and why they should hire you to do it. It’s the online fulcrum of your brand, where all your marketing comes together to educate and, ultimately, drive revenue.

Overview of costing

Summery of Website Design cost

websitedevelopment
“It depends” – This is going to be your answer. What makes up the cost of a website is not only the way it ‘looks’, but how it works as part of a larger functionality.
If you want your website to do more than look pretty, for example, if you need dynamic site were custmer should reach you at a single click or a custom online quiz system, or the website needs to integrate with an API or ecommerce store, then this is all going to factor into your website design quote.
The cost estimator runs through a simplified process of what our team will look at when pricing up a website, and is a really good tool for getting an idea without talking directly to a website project manager.
If you’re still in early stages and need a rough idea, here is a rough guide of our prices with different levels of functionality:

Simplified

Pricing Breakdown

interactivewebsite

Interactive Website

timeline - 2-3 weeks

ECOMMERCE

Timeline - 8-12 Weeks

ecommercewebsite

CUSTOM WEB APPLICATION

Timeline 12-26 Weeks

ENTERPRISE LEVEL WEBSITE

Timeline - 12-26 Weeks

Timings & Phases

Stages of Website Design

The costs involved in building a website are very much dependent on how and who you choose to build it. The bottom line is – if you want a website built properly, then you’ll need to hire a web agency to do it for you.
An agency will work across a phased process, such as the 7 phase process we follow. The timings of each phase will depend on the budget and complexity of the build.

The Extras

Associated Costs

  • Hosting - In order for your website to be accessible online, you will need to ‘host’ it on a server. Hosting costs can range anywhere from INR 500 to INR 1500 a month. For an efficient, unmanaged hosting service you can expect to pay in the region of INR 1000-2600 a month, whereas a more premium managed service will usually be priced upwards of INR 12000 – 18000 per month. If you’re using a website builder, this will be included as part of your monthly fee.
  • SEO - Once you have a website you'll ideally want to market it, which is where SEO comes in. If you want your site to rank well in search engines or you’re wanting to make best use of social media by running things like Facebook or LinkedIn ads, then you’re going to need an SEO campaign.
  • Newsletter systems -  Mailchimp for example, though free up to a certain point, requires a monthly subscription to use.
  • Plugins - Some high-end plug-ins, such as those found in Shopify, will come with a monthly fee.
  • Retainers and care packages -  If you require technical support or on-going updates to your website, you’ll need to factor this in.
  • Social media marketing -  Depending on the amount of time you have to dedicate to it, you may require someone to manage and update your social media accounts, and integrate these with your website.
  • Licenses -  Some assets such as fonts and stock photos/videos require licences that sometimes have an ongoing monthly cost. A service such as Pixelo may help you avoid ongoing monthly fees for site assets like fonts.
  • Domain - In order to set up a website you’ll need a domain, which comes with a yearly fee. A domain is registered for a minimum term of one year, which should cost you somewhere between INR 800 to 4600. Alternatively you may wish to purchase a high-end domain from its existing owner. This can cost a great deal more, depending on the domain in question.

  • SSL Certificate -   In order for your site to appear as https, you need an SSL Certificate. Https is now a requirement for all websites, without one Google will not rank your site well and you will receive browser security warnings. In order to have this enabled you need, as a minimum, a domain validation SSL Certificate. This comes with a yearly fee of around INR 650 to 100000 Factor it all in

Image/ Video licenses - It’s not possible to take images from anywhere you feel like online, so if you don't have your own photography, you’ll need to purchase stock images and license them for use. A stock image can cost anywhere from INR 2500-250000, depending on the image and where you’re sourcing it from. As part of our website builds we offer 20 stock images, based on the spec and the client's individual requirements. For a video license, you should expect to pay in the region of INR 150000+.

Copywriting - One of the key considerations in building a website is the amount of content that will be required. If you’re not literate or good with words and don't have a lot of spare time, we highly recommend you hire an agency or freelancer, who can write the copy for you. A 5 page website as a minimum should be around 2,500 words of fully proofed, well considered content. This is a vital point to consider as content is key when it comes to SEO and rankings.

Plugin licenses - Sometimes rather than coding certain functionality into a site, it can be quicker and easier to use a plugin. These could include things like sliders for images, booking systems, and payment processors.

Payment processing fees - If you’re running an ecommerce site, then you’ll need to consider payment processing fees. For example, if you’re using PayPal at the checkout, they will take 3% of all payments that are processed through your account

.com, .co.uk, .org, .co

The price for a domain name can range anywhere from INR 800 – INR 6500 per year per domain. Depending on your specific requirement, you can either purchase a location based domain, such as .co.uk or a top level .com domain, which is not area specific, and will be slightly more pricey.

You can register a domain for 1 year, but we would always recommend registering for at least 2-3 years or more if possible. Registering for longer periods, such as 4-5 years is ideal, and comes with an added SEO benefit, as Google will determine that the domain is going to be around for a long time.

You can also opt to purchase a premium domain from companies or individuals who’ve purchased them previously. These will usually be priced at upwards of INR100000. Once you buy a premium domain, you’ll only be required to pay the renewal fee which is just a small % of the original cost.

When purchasing your domain, be aware of companies trying to upsell you unnecessary extras, such as ‘domain name protection’ or ‘who is opt out’. You could vary quickly find your bill going from £6 to £60 for a domain.

Essentially, keep it simple. Unless you’re purchasing premium, your domain name should always be a relatively cheap yearly cost.

Essentially, keep it simple. Unless you’re purchasing premium, your domain name should always be a relatively cheap yearly cost.

 

Associated Design

Your company logo and branding forms the foundation of your website and company as a whole. It’s important to recognise that these are two completely separate things.
Your website is the channel through which your logo and branding is ultimately presented, so you will of course need these things in place prior to beginning the process of designing and developing your site.

If you’re designing a website then you’re going to need a logo.

Generally speaking, your logo will set the colour scheme and typography for the website, assuming your logo contains text.

There are several ways you can go about obtaining a logo:

  1. The cheapest and quickest way is to purchase a basic logo template online. However this is not an option we ever recommend, given the lack of originality and rationale. It’s also likely to still need editing after you’ve bought it.
  2. You could hire a freelance designer, which will set you back around £100-400. This can be a great option if you have a freelancer you know and trust to do a good job.
  3. You can have your logo designed by the company designing your website. As it’s such a vital element of your website design, most website design agencies will offer a logo design service, coming in at around £500-700. Although this is the most pricey option, we believe it’s well worth the investment, given that it’s the only option guaranteed to leave you with a future-proof logo design that you love.
Branding

There’s a big difference between a logo design and branding.

Branding dives into the psychology of colours and words, exploring your competitors and your company’s messaging to determine the overall look and feel of your brand.

You’ll want to carefully consider how much time, effort and resources you need to put into your branding to build your company’s presence at this stage. A small start up for example, may look at launching with just a logo in place, opting to explore their branding as their company grows. Whereas for a high value venture, we would highly recommend acquiring a detailed brand strategy and identity, before pressing forward with a website.

Branding services can cost anywhere from between INR 100000 for a basic package. All the way up to 10,00000+ for a more premium service.

Additional Elements

Additional design elements to consider:

Print

  1. If you’re starting a business from scratch, you’re likely to need printed materials designed, such as Business Cards, Letterheads, Comp Slips, Brochures etc.

Social Media

  1. If you’re marketing your business through social channels, you’re going to need your logo resized appropriately for each platform, along with profile and cover images to promote your brand.

Newsletters

  1. Depending on your level of requirement or the type of email marketing you’re looking to carry out, you may require design for bespoke email templates, as well as e-brochures or PDFs.

Pricing for these elements is obviously highly dependent on your individual requirement. As an agency we commonly design a number of these under our standard hourly rate of £65+vat per hour. Or in cases where a lot of additional design work is required, this may be quoted as a single price at a reduced hourly rate.

associatDesign

Promote your

new website

You’re unlikely to see SEO or online marketing as an associated cost on most articles about the cost of a website, but it’s an incredibly important thing to consider. After all, what’s the point of a website without an online presence?
SEO

If you don’t know what SEO stands for, then you’re probably not ready to build a website. SEO isn’t technically required to build a website, but without a level of SEO your website will have no/little visibility online.

If you’re planning on handing out business cards or brochures with your website address, or you’re going to be relying on people searching for your brand name on Google (provided it’s unique) then you don’t have to worry about SEO. It’s very likely that this is not the case, and you’re going to be relying on people searching for terms such as ‘accountants Surrey’ to find you online. “Build it and they will come” simply isn’t how it works anymore – SEO is something you need to consider if you’re serious about your online presence.

You’ll usually find that SEO is only considered after the website has been created, which isn’t ideal as it means that your website will not be prepared to rank in search results, or worse, the structure you have decided upon may actually be detrimental. As such, you need to be prepared and be ready to consider SEO as an important associated cost of a new website.

If you’re considering a website builder, it’s likely that this will already be well optimised in terms of technical optimisation (loading speed, etc). However, you will need to consider things like keywords, on page content, and how you’re going to lay your site out to accommodate SEO. Website builders will typically provide tools within the website, which will help you to achieve a very rudimentary level of SEO. These rely on a pre-existing knowledge of SEO – which takes years to learn how to do properly.

Freelancers and agencies, on the other hand, are more capable of taking care of your SEO for you. If you’re serious about your rankings, you’ll need to consider an SEO company, SEO freelancer, or a website agency that offers SEO such as Creative Brand Design.

These ads come in many forms, the most popular ones being Google Ads and social ads including Instagram, Facebook, and LinkedIn.

Time should be spent determining which platform you’d be best placed for, e.g. whether you should be advertising on Instagram or LinkedIn (or both) to reach your target audience and demographic. You’ll also need to consider the expense of the ad creatives/graphics, as well as the cost per click/impression charged separately by the advertising platform.

Simplified

Hosting

sharedhostingThis is the cheapest form of entry level hosting, you’ll be sharing a hosting space and resources with many other site, which comes with it’s pros and cons. The cons are limited resources and availability, meaning in turn that they are the least powerful. They are also more likely to be targeted by bots and hacking, as shared hosting tends to be less secure and an easier target. The pros are that it is cheap and accessible, making it a good solution for small websites, with a lower budget, receiving around 500-1,000 sessions per month.

INR 2600 -18000 per month

vpsVirtual Private Server - ‘virtually’ private hosting, which essentially means you’re given your own hosting space inside a larger server, which is broken down into 20-30 small VPS's. A VPS gives you additional flexibility, available storage, and allows you to harden your hosting by having it configured for additional security. Additionally, there are much more resources and power available to you, as well as root access. A VPS will be tend to be able to deal with higher sessions, have additional memory allocation, and may allow your website to load quicker (depending on how your site has been built).

INR 5000 - 25000 per month

dedicatedserverA dedicated server is essentially an entire server in a data center. You can opt for a managed or unmanaged service.

With a managed service, you’ll have someone running your hosting for you, ensuring things are patched, running smoothly and kept up to date and secure. With an unmanaged service, you’re left to sort these things out on your own.

Dedicated servers are required for websites with a great deal of traffic, very heavy web applications or incredibly large websites receiving 10,000's of sessions a month.

Unmanaged dedicated servers start at around £200 per month, whereas for a managed dedicated server you can expect to pay from £400 to thousands per month.

Whilst they offer a large amount resources and flexibility, they’re also costly and can require a great deal of maintenance.

INR 30000-500000 per month

cloudhostingWith Cloud hosting you don’t have a set space available to you, but rather you’ll essentially be pooling resources from lots of different locations as and when you need them.

The pros? It’s extremely flexible, as you pay per usage. Making it the perfect solution for those starting small and looking to expand. It’s also ideal for those who experience large, but predictable, peaks and troughs in monthly sessions.

On the flip slide, whilst pay per usage can be a positive, it can also be unpredictable. For example, if you get a sudden influx of unexpected, not relevant traffic you’ll likely be receiving a large bill at the end of the month. It’s can also complex and requires a lot of technical set up, meaning it’s likely you’ll need to pay a professional to do it for you.

Prices for Cloud hosting tend to vary greatly depending on the level of set up and support required, as well as the monthly usage.

managedhostingYou'll likely pay a premium for managed hosting, as it means all the hard work in maintaining the server, its software and ensuring the site is kept secure are managed by a third party host or web agency.

Managed hosting is a good option if you’re not tech savvy and the security & performance of your site is critical to you.

In most cases a managed hosting provider will offer a SLA and a high level for support should you experience any issues in the running of your site.

We would typically advise managed hosting wherever possible.

cdnContent Delivery Network - A CDN can help to boost your website’s loading time by delivering your sites content from multiple servers and locations, reducing latency and speeding up first byte time.

A CDN can also help with optimizing images as they’re loaded, which can be a really useful tool for those unskilled in re-sizing imagery appropriately for their website.

Industries Of Focus

Finding the right technology partner comes down one main question: Who is going to understand you and your company? No matter when it comes to Automate your business or add Virtual marketing resources who takes care right from leads to business closer, is a very tough task with a lot of different skills sets and expertise. A technology and marketing company with experience helping sell budget brands is going to have a very different approach then one that has experience selling professional services or premium products. At PIXELSTAT we have significant experience with the following industries.

Medical

Real Estate

Government

Automobile

Industry

Agricultural

Finance

Benefits of business website

When consumers want to know more about your company, the first place they visit is your website. A website is the most comprehensive representation of a company and is an integral part of setting consumer expectations. A well-designed website consists of organized content presented professionally and is intuitively navigable. By exhibiting a polished front to your audience, you are creating a lasting impression that speaks to the quality of your brand.
CREATE A
LASTING IMPRESSION
PROMOTE
CREDIBILITY
CONNECT WITH
YOUR AUDIENCE

Interesting Facts

More than 70% of websites take longer than 10 seconds load
More than 70% of websites run on outdated software
Moreover, more than 90% websites have security risks

Key Things to Know After Launch

website Maintenance

Opinion Monitoring and Regular Updating

What’s important to remember is that a website is more of a service than a product. It’s not enough to just “deliver” it to a user. Make sure that everything works fine, and everybody is satisfied and always be prepared to make changes in another case.
In this case, you will be sure that there will be less of them, as your website or software is continuously monitored and updated by our experts, while your team can deal with other projects.

why do you need to

maintain websites with us?

securitymeasures

Security Measures

When it comes to security concerns, we make it hassle free for you to optimize your website against security vulnerabilities

Transparency

When it comes to website maintenance, we ensure you also understand the key aspects of doing it. We ensure to create clear documentation with screenshots for better references.

Process Checklist

We maintain a checklist of plugin installations, captcha integrations, performance evaluation like broken links, page loading and a lot more.

Extensive Support

We have made it easy for you to get instant support for your websites. We have also ensured a hassle free ticket system where you can raise a ticket and it can be addressed by our team.

Website should look good from the inside and out

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